Looking for your purpose?
Find yourself first.

You’ve built a life that works on paper. But something in you knows this isn’t it. Maybe you're noticing:

What once energized you now feels draining or incomplete
You’ve gotten really good at being who you thought you should be
Your decisions are guided by what makes sense, even if it doesn’t feel right
You know you're made for more, but don't know what that looks like or how to get there

You didn’t get here by accident: You learned how to succeed, make smart decisions, and build something that works. And it did... until it didn’t feel like you anymore.

Meet Irina

Certified Purpose Coach

After 13 years at Google, I reached a point that many high-achievers eventually hit: What brought success no longer felt fulfilling.

A few years (and many "signs from the universe") later, my path revealed itself as I followed my curiosity: Working with a spiritual life coach, becoming one, leading a purpose workshop, and finding myself increasingly sought out by intrigued peers for guidance. I felt energized in a way I hadn't in a long time. Leaving my shiny corporate job felt aligned, crazy, unexpected, and obvious all at the same time.

I get how uncomfortable that in-between space can be, and how easy it is to stay there longer than you need to. It doesn't have to be this way though! By weaving ancient wisdom and modern practices, we can move through periods of expansion with clarity and ease.

I've had the privilege of coaching ambitious professionals, executives, entrepreneurs, and parents to reconnect with their light. I also bring my teaching and facilitation background to groups through select workshops, panels, and media.

Training & Certifications:

Purpose Coach - Dharma Coaching Institute

Conscious Coaching - Conscious Coaches Accelerator

Career Coaching - Google
Abundance Mastermind - Cathy Heller

Signature Process

"One Day" Starts Now

I help you find yourself—and own it, so that your purpose reveals itself. My approach is holistic: grounded in real life, guided by deeper truth. I'm known for bridging logic and intuition, weaving in elements from: Yoga and Vedic Philosophy, Kabbalah, Psychology, Meditation, Mindfulness, Somatic Awareness, Neuroscience, Journaling, Human Design, and more.

Self Discovery

Tune Into Your Truth

Own Who You Are: Reconnect with and honor all parts of you
(even the ones you like to hide)
Access Your Intuition: Slow down your mind and find clarity using your body's deeper wisdom
Raise Your Vibe: Release old patterns that weigh you down to move into levity and flow

Purpose Alignment

Follow What Lights You Up

Uncover Your Gifts: Learn your Purpose Archetype to understand your core essence
Anchor Your Purpose: Craft a Purpose Blueprint to claim what you're uniquely here to do
Align Your Energy: Rebalance your masculine (doing) + feminine (being) sides to ditch burnout

Inspired Action

Step Into Your Purpose

Elevate Your Identity: Take action based on who you are becoming
Move With Certainty: Learn how you're designed to make decisions (no more "shoulds")
Allow Abundance: Understand the energetics of money to magnetize the right opportunities

What Clients Say

“I worked with Irina during a time where I felt professionally stuck. I knew that I had another project in me and some ideas about what that might be, but needed help gaining clarity. In a truly thoughtful, empathetic manner, Irina asked all the right questions and helped me get in touch with my intuition, which led me to the answers. She has a way of combining her practical knowledge from her corporate experience with deep intuition and techniques, and that is her superpower. Irina is so generous with her knowledge and valuable feedback...I looked forward to every one of our sessions. My work with her was enlightening on so many levels and I am so thankful to have had the opportunity to learn from and work with her."

Dawn C, Cafe Owner