Looking for your purpose?
Find yourself first.

You’ve built a life that works on paper, yet something in you knows this isn’t it. Maybe you're noticing:

What once energized you now feels draining or incomplete
You’ve gotten really good at being who you thought you should be
Your decisions are guided by what makes sense, even if it doesn’t feel right
You know you're made for more, but don't know what that looks like or how to get there

You didn’t get here by accident: You learned how to succeed, make smart decisions, and build something that works. And it did... until it didn't.

Meet Irina

Certified Purpose Coach

After 13 years at Google, I reached a point that many people eventually hit: What once felt successful no longer felt fulfilling.

I spent years exploring the questions I now help my clients answer:

Who am I beneath everyone else's expectations?
What's actually meant for me?
Where do I even begin?

I started to follow my curiosity: studying dharma (soul purpose), working with a spiritual life coach, leading purpose workshops. I felt energized in a way I hadn't in a long time. So, I left my shiny corporate career to follow my purpose: helping others uncover theirs. It was a big decision that felt crazy, unexpected... and completely right.

Today I help people get clear on who they are and what they're here to do. My approach is holistic and blends modern coaching with ancient wisdom. I've had the privilege of sharing it with professionals, executives, entrepreneurs, and parents navigating career pivots and identity shifts. I also bring my teaching and facilitation background to groups through select workshops, panels, and media.

Training & Certifications:

Purpose Coach - Dharma Coaching Institute

Conscious Coaching - Conscious Coaches Accelerator

Career Coaching - Google
Abundance Mastermind - Cathy Heller

Signature Process

"One Day" Starts Now

I help you find yourself—and own it, so that you confidently share your light in the world. My approach is grounded in real life and guided by deeper truth. I'm known for bridging logic and intuition, weaving in elements from: Yoga and Vedic Philosophy, Kabbalah, Psychology, Meditation, Mindfulness, Somatic Awareness, Neuroscience, Journaling, Human Design, and more.

Self Discovery

Tune Into Your Truth

Own Who You Are: Reconnect with and honor all parts of you (even the hidden ones)
Access Your Intuition: Slow down your mind and find clarity with your body's deeper wisdom
Raise Your Vibe: Release old patterns that weigh you down and shift into levity and flow

Purpose Alignment

Follow What Lights You Up

Uncover Your Gifts: Learn your Purpose Archetype to understand your core essence
Anchor Your Purpose: Craft a Purpose Blueprint to claim what you're uniquely here to do
Align Your Energy: Balance your masculine (doing) + feminine (being) sides for sustainable success

Inspired Action

Step Into Your Purpose

Move With Certainty: Learn how you're designed to move through the world and make decisions

Elevate Your Identity: Make choices that align to who you are becoming
Allow Abundance: Upgrade your relationship with money, worth, and possibility

What Clients Say

“I worked with Irina during a time where I felt professionally stuck. I knew that I had another project in me and some ideas about what that might be, but needed help gaining clarity. In a truly thoughtful, empathetic manner, Irina asked all the right questions and helped me get in touch with my intuition, which led me to the answers. She has a way of combining her practical knowledge from her corporate experience with deep intuition and techniques, and that is her superpower. Irina is so generous with her knowledge and valuable feedback...I looked forward to every one of our sessions. My work with her was enlightening on so many levels and I am so thankful to have had the opportunity to learn from and work with her."

Dawn C, Cafe Owner