Find Your Calling.

Holistic Purpose Coaching

Do any of these sound familiar?

A life that looks full, but feels incomplete or draining.
Dreading Mondays because your current job/career doesn't fill your cup.
Feeling disconnected from your spark and what you're here to do.
Or, knowing what you'd love to do, but not how to get there.

This happens when who you are doesn't match what you do. I get it... because I've been there myself. It doesn't have to be this way though! By stepping into who you really are (Authenticity), you can access your Purpose—and when you do, joy, ease, and abundance are a natural consequence. Whether you're ready to leap into something new or transition slowly, there's a way forward that honors your pace, finances, and life.

If you know you're made for more, you are in the right place to make it happen.

Meet Irina

Certified Purpose Coach

After 13 years at Google, I chose to follow my truth: Blending ancient wisdom with modern practices to help people uncover their true essence, elevate their energetics, and craft an aligned life.

I've had the honor of coaching women to find more meaning, flow, and magic, from corporate professionals, executives, and coaches to stay-at-home moms and small business owners.

With a passion for teaching and background in leading workshops, I also bring this work to panels, groups and corporate teams.

I'm certified as a Spiritual Life Coach (Dharma Coaching Institute) and trained as a Career Coach (Google) and Conscious Coach (Conscious Coaches Accelerator).

Signature Process

Reinvention within 6 Sessions

As a New Yorker, mom, and former corporate professional, my approach is practical and rooted in real life. I’ve also spent over a decade exploring the unseen through formal learning and self study. My work bridges both worlds, drawing from disciplines including: Ayurveda/Yoga, Kabbalah, Neuroscience, Mindfulness, Meditation, Breathwork, Journaling, Intuitive Guidance, Human Design, Psychology, Character Theory, and more.

Inner Alignment

Tune Into Your Truth

Own Who You Are: Uncover your unique energy type and supportive embodiment practices
Stop Overthinking: Strengthen your intuition to stop second-guessing and start trusting yourself
Unlock Your Expansion: Let go of limiting beliefs and make space for what's meant for you

Purpose Discovery

Follow What Lights You Up

Reconnect With Your Gifts: Discover your Purpose Archetype and tap into your superpowers
Anchor Your Identity: Craft a Purpose Blueprint to claim who you are and what you're here to do
Find Direction: Uncover your Purpose Stage and how to confidently move into the next one

Inspired Action

Step into Your Purpose

Be Your Highest Self: Take aligned action based on who you're becoming (not who you've been)
No More "Shoulds": Learn how you're designed to make decisions and honor what energizes you
Make Your Vision A Reality: Turn thoughts into things through timeless manifesting practices

What Clients Say

“I worked with Irina during a time where I felt professionally stuck. I knew that I had another project in me and some ideas about what that might be, but needed help gaining clarity. In a truly thoughtful, empathetic manner, Irina asked all the right questions and helped me get in touch with my intuition, which led me to the answers. She has a way of combining her practical knowledge from her corporate experience with deep intuition and techniques, and that is her superpower. Irina is so generous with her knowledge and valuable feedback...I looked forward to every one of our sessions. My work with her was enlightening on so many levels and I am so thankful to have had the opportunity to learn from and work with her."

Dawn C, Cafe Owner